How To Market On Facebook

By | September 23, 2020

Have you got your Facebook pages all set up and ready to go? Are you prepared to move on to the next stage of your Facebook marketing strategy? Great! Here’s how you can use Facebook to market your business

The Ins And Outs Of Facebook Marketing

First things first, Facebook’s Business Manager is the de facto central piece to the ever-delicate puzzle that is your online marketing campaign. And in particular, this Business Manager emphasizes discipline right from the start. 

You will be prompted to set specific goals at the start of each campaign, wherein goals may include raising awareness, growing engagement or boosting conversions. Or alternatively, Facebook’s vanity metric system which includes the classic “Likes” and “Shares” metrics is also a good measure of your campaign’s success rate.

Once you’re done with setting up your business goals, you may then get to play around with Facebook’s wide range of tools to help you define and target your audience. Any small business will appreciate ANY exposure to a specific demographic and this is where targeted ads come in — Facebook does an excellent job in this regard.

Specifically, the Facebook Business Manager’s Insights feature gives you the option to focus on a particular demographic. And you may also apply a saved audience or create a lookalike audience! 

Once up and running, you can utilize the Audience Insights feature to check out your ad performances. With this, you can tweak and adjust your strategy accordingly if something isn’t working.

But of course, the simplest way to market on Facebook is to interact often with your audience. Make it worthwhile for your customer base to be on the platform and on your page. Make sure to offer a steady stream of free coupons and vouchers, or promotion codes to maintain engagement.